LOUDER THAN WORDS is thrilled to announce our collaboration with VINE SANCTUARY​, an "LGBTQ-led farmed animal sanctuary that works for social and environmental justice as well as for animal liberation." LOUDER THAN WORDS and VINE are kicking off a nationwide campaign addressing the dairy industry and cow's milk. The lives of dairy cows look nothing like the images we see on milk cartons. Many vegetarians continue consuming dairy because they do not realize that cows in the dairy industry are subjected to relentless emotional and physical violence throughout their entire lives. Many people are also unaware that factory farming has a colossal impact on climate change.

Just like humans, cows produce milk for their offspring. Cows are forcibly impregnated time and time again until their bodies are ravaged and they are sent to slaughter. Calves are torn away from their mothers at birth, causing them both extreme distress. Mother cows bellow and wail for their calves for days. After their infants are taken away from them and sold as veal, mother cows are hooked up to vacuum-type milking machines multiple times a day which commonly cause lameness and severe mastitis

Our nationwide campaign begins with the sticker below. You can put them wherever you think they will surprise people.

Please contact us for free stickers and check back regularly for updates and new artwork. 

Let's stop this cycle of cruelty!

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Our approach:

As always, we are committed to intersectional analysis and activism. "One way to identify intersections is to look for the structural interconnections among two or more particular forms of oppression. Another way is to analyze particular problems, identifying the different forms of oppression that maintain them. In recent years, more and more scholars and activists have been exploring the many ways that speciesism intersects with other injurious ideologies, the many ways that animal exploitation hurts people too, and the many ways that social injustice contributes to animal exploitation.” (source VINE Intersections)


Thought provoking words from the brilliant novel Drive Your Plow Over the Bones of the Dead by Nobel Prize winner Olga Tokarczuk:

"What sort of a world is this? Someone’s body is made into shoes, into meatballs, sausages, a bedside rug, someone’s bones are boiled to make a broth…Shoes, sofas, a shoulder bag made of someone’s belly, keeping warm with someone else’s fur, eating someone’s body, cutting it into bits and frying it in oil… Can it really be true? Is this nightmare really happening? This mass killing, cruel, impassive, automatic, without any pangs of conscience, without the slightest pause for thought, though plenty of thought is applied to ingenious philosophies and theologies. What sort of a world is this, where killing and pain are the norm? What on earth is wrong with us?"

  • Factory farming plays an enormous role in climate change. Cows produce more emissions of methane, nitrous oxide, and carbon dioxide than any other species exploited on farms.


  • The dairy industry uses an enormous amount of resources. 41% of U.S. land is designated for livestock. 


  • Meat and dairy provide 18% of calories and 37% of protein, it uses the vast majority – 83% – of farmland and produces 60% of agriculture’s greenhouse gas emissions. 


  • 98 percent of milk’s footprint can be traced back to a cow’s food. 4,781 gallons of water are used per cow every day for their food needs.


  • Slurry run-off from dairy farm manure and urine is another major problem. According to an Environment Agency survey, 95% of dairy farms in one area of the UK failed to meet water protection standards and half of them were polluting a nearby river.

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pattrice jones, co-founder of VINE Sanctuary, in dialogue with LOUDER THAN WORDS
or LISTEN to the podcast 
There's almost nothing more iconic in the U.S. than a carton of milk on a school lunch tray. Milk is still a required component of the National School Lunch Program (NSLP). The NSLP wasn’t created because the government was concerned about helping school children, but, rather, as a way to subsidize the rapidly declining dairy industry.
The United States National Library of Medicine states that approximately 65% of the human population has a reduced ability to digest lactose after infancy. The Physicians Committee for Responsible Medicine estimates that 95% of Asian Americans, 74% of Native Americans, 70% of African Americans, and 53% of Mexican Americans cannot fully digest lactose. The Food Empowerment Project, a vegan food justice organization, provides similarly high percentages, placing the numbers at 95% of Asians, 60–80% of African Americans and Ashkenazi Jews, 80–100% of American Indians, and 50–80% of Latinx. In contrast, only 6% to 22% of white Americans have a reduced ability to digest lactose.

 "Schoolchildren who need subsidized meals are often offered only milk—and may be required to take milk in order to receive a meal. This may lead to headaches, gas, and other symptoms that interfere with education." (source VINE Sanctuary)

Three myths you don’t want to swallow:

Myth #1: Milk protects your bones and prevents osteoporosis Untrue. The calcium in milk, claimed by milk marketers as the best way to avoid diseases like osteoporosis, is actually harder for our bodies to absorb than the calcium found in vegetables like broccoli, bok choy and kale. In fact, the record high calcium recommendations in North America may be doing our bones and bodies more harm than good.

Note: the “calcium paradox” is recognized by the World Health Organization and confirms that nations with the highest dairy consumption have the highest rates of bone fractures. One of the bestselling nutrition books of all time, The China Study by Cornell University biochemist Colin Campbell and his physician son, Thomas Campbell, linked dairy consumption to heart disease, diabetes, autoimmune conditions and certain cancers. 

Myth #2: Milk is an essential part of a healthy diet Untrue. Claims that milk is a good source of protein and other essential nutrients fly in the face of modern medical science. And although low-fat milk is fortified with vitamin D, vitamin D is fat-soluble and therefore not the best source of the nutrient. Further most people cannot digest lactose, the sugar in milk. Even those who can have good reason to avoid it. Lactose breaks down during digestion into a highly inflammatory sugar that can accelerate aging and lead to disease. The picture only gets worse when sugar-laden, flavored milk products are lumped in with milk marketing.


Myth #3: Milk is pure and simple Untrue. Regular use of antibiotics and growth hormones means that modern milk is anything but natural. Some of the essential nutrients in milk are added in the same way that Kellogg’s fortifies Fruit Loops with vitamins and minerals. And the industrialization of milk has allowed dairy processors to mix large batches of milk from different farms to create a uniform product that lasts longer, but may also cause more allergies. Modern milk is making us sick, yet milk and sugary milk products – some with sugar levels as high as soft drinks – are served to children in schools across North America.

Source: Got Milked by Alissa Hamilton