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LOUDER THAN WORDS is thrilled to announce our collaboration with VINE SANCTUARY, an LGBTQ-led farmed animal sanctuary that works for social and environmental justice as well as for animal liberation. Our first project is a nationwide campaign addressing cow's milk. Cows in the dairy industry suffer their entire lives. They are forcibly impregnated time and time again until they are slaughtered. Just like humans, cows only produce milk for their offspring. Calves are torn away from their mothers at birth, causing them both extreme distress. Mother cows can be heard wailing for their calves for days.

Our nationwide campaign begins with the sticker below. You can put them wherever you think they will surprise people. If you want to participate, please contact us for stickers. Let's stop this cycle of cruelty!

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Sticker, 2022
There's almost nothing more iconic than a carton of milk on a school lunch tray. Milk is still a required component of the National School Lunch Program (NSLP) and the NSLP wasn’t created because the government was concerned about helping school children, but rather because the bottom was about to drop out of the dairy industry. However, lactose intolerance affects 50 to 80 percent of Hispanic Americans, 60 to 80 percent of African Americans and Ashkenazi Jews, 80 to 100 percent of Native Americans, and 95 percent of Asian Americans. According to Alissa Hamilton and many others, milk’s “privileged” dietary position reflects cultural privilege— a milk-white imperialism. A 2005 study out of Cornell found 61 per cent of people studied were lactose intolerant, with a range of two per cent in Denmark and 100 per cent in Zambia. Hamilton quotes African-American physician Milton Mills, a long-time opponent of dairy as a separate food group, who testified at the 2015 USDA dietary guideline advisory committee that the majority of Asian Americans, Native Americans, African Americans and Mexican Americans are lactose intolerant. 

Three myths you don’t want to swallow:

Myth #1: Milk protects your bones and prevents osteoporosis Untrue. The calcium in milk, claimed by milk marketers as the best way to avoid diseases like osteoporosis, is actually harder for our bodies to absorb than the calcium found in vegetables like broccoli, bok choy and kale. In fact, the record high calcium recommendations in North America may be doing our bones and bodies more harm than good.

Note: the “calcium paradox” is recognized by the World Health Organization and confirms that nations with the highest dairy consumption have the highest rates of bone fractures. One of the bestselling nutrition books of all time, The China Study by Cornell University biochemist Colin Campbell and his physician son, Thomas Campbell, linked dairy consumption to heart disease, diabetes, autoimmune conditions and certain cancers. 

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Poster, 2022

Three myths continued:

Myth #2: Milk is an essential part of a healthy diet Untrue. Claims that milk is a good source of protein and other essential nutrients fly in the face of modern medical science. And although low-fat milk is fortified with vitamin D, vitamin D is fat-soluble and therefore not the best source of the nutrient. Further most people cannot digest lactose, the sugar in milk. Even those who can have good reason to avoid it. Lactose breaks down during digestion into a highly inflammatory sugar that can accelerate aging and lead to disease. The picture only gets worse when sugar-laden, flavored milk products are lumped in with milk marketing.


Myth #3: Milk is pure and simple Untrue. Regular use of antibiotics and growth hormones means that modern milk is anything but natural. Some of the essential nutrients in milk are added in the same way that Kellogg’s fortifies Fruit Loops with vitamins and minerals. And the industrialization of milk has allowed dairy processors to mix large batches of milk from different farms to create a uniform product that lasts longer, but may also cause more allergies. Modern milk is making us sick, yet milk and sugary milk products – some with sugar levels as high as soft drinks – are served to children in schools across North America.

Source: Got Milked by Alissa Hamilton